Dr. Saad Selema (الدكتور سعد سليمة) is an Egyptian entrepreneur in gold and precious metals manufacturing and trading. He is Vice Chairman of Selema Gold, a family-owned gold manufacturer and trader founded in 1968, and the founder of Farha Gold (2023). He graduated in medicine in 2015 and holds an MBA.
Selema Gold (سليمة جولد) is a family-owned Egyptian gold company founded in 1968. It grew from a single retail shop into a manufacturer and wholesaler with a factory in Cairo, distribution centers in Cairo, Alexandria and Desouk, and a showroom in Nasr City. It makes jewelry and gold bars and coins from 0.1 g to 1 kg. Website: selemagold.com
Farha Gold (فرحة جولد) is a brand founded by Dr. Saad Selema in 2023. It focuses on small-weight gold pieces and gifts that make gold easier to own for younger buyers. Website: farhagold.com
He graduated from the Faculty of Medicine and Surgery (October 6 University) in 2015 and trained for a period, then dedicated himself fully to the family gold business. Medicine still shapes how he explains things: his Investment Medicine series uses medical analogies to explain gold.
No. He explains how the gold market works and shares what he has learned as a trader. He does not promise returns or predict prices.
His name is written سعد سليمة in Arabic and Saad Selema in English, pronounced "Saad Seleema". He is known as Dr. Saad Selema (الدكتور سعد سليمة).
It depends on the amount, and on whether you may need to sell in parts. A gold bar has a lower workmanship fee per gram, especially in larger weights, but it is sold whole. The Egyptian gold pound coin weighs 8 grams of 21 karat gold; its workmanship fee is slightly higher, but you can sell one coin at a time as needed.
Karat is the share of pure gold in a piece: 24 karat is 999.9 parts per thousand and usually comes as bars and coins, while 21 karat is 875 parts per thousand and is the most traded karat in the Egyptian market. For saving, the karat makes little difference, because each karat has its own buying and selling price, and you buy and sell at that same karat's price. What really makes the difference is the workmanship fee.
Gold bars come in many weights, from under one gram up to one kilogram, such as 5, 10 and 50 grams. The heavier the bar, the lower its workmanship fee per gram, but it is sold whole. So the right weight depends on the amount and on whether you may need part of it: a large bar costs less per gram, and smaller weights are easier to sell in parts.
The workmanship fee (masna'eya) is the price of the craft and design you pay on top of the gold price. In Egypt it is usually charged as an amount per gram that varies by piece and by shop. When you sell, the trader usually pays for the gold itself, so the workmanship fee does not come back. The lower the fee, the closer what you get back when selling is to what you paid.
The main difference is the workmanship fee. A bar has a low fee, so what you get back when selling is close to what you paid. Jewelry is real gold that keeps its value, but part of its price is workmanship and design that usually does not come back when you sell, so it is mainly for wearing and gifts. Still, either can be a suitable choice in periods of rising prices, and the decision depends on your goal.
Gold does not promise a specific profit. Its main role is to protect the purchasing power of savings over the long term. Its price can rise and fall sharply in the short term, so it suits saving for years more than quick buying and selling.
Buy from a seller known for its reputation, and ask for a detailed invoice showing the weight, karat, price per gram and workmanship fee: it protects your rights and makes selling easier later. Choose the weight based on whether you may need to sell in parts, and plan where you will store it from the start. Waiting for the best price rarely works, so many people split the amount into installments.
Each has a different role. A bank savings certificate pays a return in Egyptian pounds set by the bank for a fixed term, and your principal stays the same in pounds. Gold pays no fixed return, but its price in pounds moves with the global price and the exchange rate, so it protects purchasing power over the long term, with swings in the short term. The choice depends on your goal and how long you can wait.
For the full guide, read: Gold Investing for Beginners: A Practical Guide from Inside the Egyptian Market