My Story

From Doctor to Gold Industry Entrepreneur

I graduated from the Faculty of Medicine and Surgery, then made a bold career shift into the business world, specifically into a family legacy rooted in gold.

Born into one of Egypt’s most respected gold families, I began my journey in the factory, learning the craft, understanding the value, and respecting the heritage built since 1968.

For over 20 years, I have played an active role in Selema Gold, a proud family-run business now led by its third generation. With a passion for investment and innovation, I helped transform Selema from a single retail shop into a manufacturer and wholesaler, serving clients across Egypt. The same drive led to the creation of Farha Gold, a pioneering brand that reimagines gold as an accessible, giftable, and modern investment for millennials and Gen Z. The mission remains clear: preserve tradition, transform the model, and grow with the times.

Backed by two decades of hands-on experience in gold manufacturing, trading, and strategic leadership, I hold an MBA from AAST and several certifications in Investment Strategies, Business Management, and Organizational Growth. My expertise covers everything from bullion and jewelry production to supply chain management, brand positioning, financial planning, and B2B/B2C expansion. I am known for modernizing operations, developing high-growth product lines, and building trusted brands that bridge heritage with the demands of today's market.

I played a key role in scaling Selema Gold into a full-scale manufacturer and wholesaler across Egypt.

I launched Farha Gold, capturing a new demographic through small-weight gold gifting products and gaining rapid market traction in under 12 months.

I tripled Selema’s product range and introduced scalable production systems that significantly boosted revenue and operational efficiency.